WebsitesPixelFreshness is the claim
Roast and harvest dates are a harder promise than adjectives, and a far better one.
Food & drink · Concept
Grain & Co
A food and drink brand where freshness is a dated, checkable promise.
Concept study — a self-initiated exploration, not client work
01 The brief we set
A food and drink brand where freshness is a dated, checkable promise.
Concept studies are how we work out a category before a client asks us to. We take a sector, set ourselves the constraints a real brief would have, and design against them.
02 What we worked out
Subscription without a trap
Skip, delay and swap presented plainly. Subscribers who feel in control stay.
The first order is a trial
Designed to prove the product rather than maximise the basket, because the economics live in month three.
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