Category depth shown on the page
Jacket 97, Pants 189, Shirt 200. Putting the size of the range in front of the shopper tells them there is something here worth digging into.
Fashion & apparel · Storefront build · 2026
An apparel store with a real catalogue behind it, built so the range is navigable at a glance.
The page we built
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Fashion stores fail in one of two ways: the catalogue is so deep the customer never finds anything, or the brand is so loud the product disappears underneath it.
This build had to carry both — a real range across clothing, accessories and fragrance, and an editorial voice strong enough to be worth following.
Jacket 97, Pants 189, Shirt 200. Putting the size of the range in front of the shopper tells them there is something here worth digging into.
A free-shipping bar at $300 sets the basket target in the first second of the visit, rather than as a surprise at checkout.
Journal and About give the brand somewhere to speak, while the storefront stays a storefront.
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