WebsitesPixelRetention designed into the store
Reorder paths, replenishment timing and bundles built into the storefront rather than bolted on as an app.
Wellness · Retention
Bloomfield Botanics
A wellness brand where the value sits in the repeat, not the acquisition.
Concept study — a self-initiated exploration, not client work
01 The brief we set
A wellness brand where the value sits in the repeat, not the acquisition.
Concept studies are how we work out a category before a client asks us to. We take a sector, set ourselves the constraints a real brief would have, and design against them. No client, no deadline, and nothing to lose by trying the harder answer first.
02 What we worked out
Claims that stay the right side of the line
Wellness copy has to be persuasive and compliant at once. Specific and defensible beats bold and risky.
Education as merchandising
Customers who understand why a product works reorder it. The learning and the buying happen on the same page.
Want this thinking on your store?
These are the questions we bring to a real brief. Book a 30 minute call and we will apply them to yours.
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