WebsitesPixelBuilt for a buyer with a use case
Outdoor customers shop by condition, not by look. Temperature rating and layer position sit alongside size.
Outdoor apparel · Migration
Fjord Supply Co.
An outdoor range where sizing and conditions matter more than styling.
Concept study — a self-initiated exploration, not client work
01 The brief we set
An outdoor range where sizing and conditions matter more than styling.
Concept studies are how we work out a category before a client asks us to. We take a sector, set ourselves the constraints a real brief would have, and design against them. No client, no deadline, and nothing to lose by trying the harder answer first.
02 What we worked out
Fit information before the basket
Returns in apparel are a margin problem. Answering the fit question before checkout is cheaper than processing the return afterwards.
Field imagery, not studio
Product in the environment it is sold for. In this category a white background reads as a reseller.
Want this thinking on your store?
These are the questions we bring to a real brief. Book a 30 minute call and we will apply them to yours.
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