WebsitesPixelThe first order is a trial
Subscription economics live in month three. The first purchase is designed to prove the product, not to maximise the basket.
Coffee · Subscriptions
Kanso Coffee
A coffee subscription where the second order matters more than the first.
Concept study — a self-initiated exploration, not client work
01 The brief we set
A coffee subscription where the second order matters more than the first.
Concept studies are how we work out a category before a client asks us to. We take a sector, set ourselves the constraints a real brief would have, and design against them. No client, no deadline, and nothing to lose by trying the harder answer first.
02 What we worked out
Control without churn
Skip, delay and swap presented plainly. Subscribers who feel trapped cancel; subscribers who feel in control stay.
Roast dates and origin, stated
Freshness is the product claim in speciality coffee. Publishing the roast date is a harder promise and a better one.
Want this thinking on your store?
These are the questions we bring to a real brief. Book a 30 minute call and we will apply them to yours.
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