Home & living · Shopify Plus

Casa Márlo

A homeware range with long consideration times and high basket values.

Concept study — a self-initiated exploration, not client work

Casa Márlo — Home & living · Spain
01 The brief we set

A homeware range with long consideration times and high basket values.

Concept studies are how we work out a category before a client asks us to. We take a sector, set ourselves the constraints a real brief would have, and design against them. No client, no deadline, and nothing to lose by trying the harder answer first.

02 What we worked out

Room context, not product grid

Furniture is bought as part of a room. Showing pieces in composition sells the second item alongside the first.

Dimensions where the doubt is

Will it fit is the question that stops the sale. Measurements, materials and delivery windows sit in the buying decision.

Slow purchase, saved basket

Considered categories need the basket to survive a week of deliberation and a change of device.

Want this thinking on your store?

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