WebsitesPixelRoutine over catalogue
Skincare is bought as a sequence, not a single item. The structure follows the routine so the second and third product feel obvious rather than upsold.
Skincare · Replatform
Velle Skin
A skincare range moving platforms without losing the customers it already had.
Concept study — a self-initiated exploration, not client work
01 The brief we set
A skincare range moving platforms without losing the customers it already had.
Concept studies are how we work out a category before a client asks us to. We take a sector, set ourselves the constraints a real brief would have, and design against them. No client, no deadline, and nothing to lose by trying the harder answer first.
02 What we worked out
Ingredients as an argument
In this category the ingredients list is sales copy. It gets typographic care rather than being dumped in a collapsed accordion.
Subscription without a trap
Recurring orders presented so the customer can see, change and cancel them. Trust here is worth more than a locked-in month.
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