WebsitesPixelRestraint as the brand
For a design audience the interface is a work sample. Every unnecessary element costs credibility with exactly the people you want.
Design goods · New build
Nou Studio
A design goods brand where the storefront has to be as considered as the objects.
Concept study — a self-initiated exploration, not client work
01 The brief we set
A design goods brand where the storefront has to be as considered as the objects.
Concept studies are how we work out a category before a client asks us to. We take a sector, set ourselves the constraints a real brief would have, and design against them. No client, no deadline, and nothing to lose by trying the harder answer first.
02 What we worked out
Editorial and commerce together
Process and making sit alongside the shop, because for this buyer the story is part of the object.
Typography doing the work
With a small range and strong objects, the type system carries the identity rather than decoration.
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